It totally depends upon requirements of the story or we should say .

A big agency may ask for thousands for the same commercial for which a small agency may be offering a cost 60-70% less.

But, it is content and presentation which matters.

To start with you may opt for Digital Ad which costs much less than ads with real shooting.

It totally depends on what kind of product you have and what kind of campaign you want to run for your brand for e.g., if your brand is new you need to run brand awareness first and if you already exist in the market and have a goodwill then you can spend more and run high quality Google Ads.

The CPM or CPC for different platforms will generally vary depending on the requirement of the advertiser and business. If you want to run the advertisement nationally or internationally.

Yes, that's certainly where more of them are, but Prime Time is when viewer is at home. They will not call you then. And next morning they will forget about the same. So, it make sense to advertise in all time bands as it reaches to all viewers in low cost. Please note that Prime Time Advertising is very expensive.

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